The European common market is not working so well when it comes to on-line trade. Only 9% of online transactions are cross-border within Europe. Trust is one issue – why would people in one country trust an unknown e-tailer in another – suggesting a European framework for verifying e-tailers is needed. Online payment schemes remain surprisingly fragmented. In a region where in the largest country, Germany, only about a third of citizens own a credit card, the traditional Visa/Mastercard payment screen simply doesn’t work. Unless you live in Germany you’ve probably never even heard of the most-used local bank transfer schemes, ELV, Giropay, and Sofortueberweisung, let alone seen them as a payment option on an e-tailer website. SEPA (single European payments area) is an EC/EPC initiative to align cross border payments with domestic payment methods in the EU.
Andrew Griffin will be representing Policy Bloggers Network at the conference A Digital Single Market by 2015 – European High Level Conference on 27-28th February, hosted by the Danish Business Authority during the current Danish EU presidency. Speakers come from both national and European government, and from industry.
There will be plenty of opportunity to follow the debate and voice your opinion online before, during and after the conference on twitter using the hashtags, live webstream and on the Digital Agenda blog.
Policy bloggers network at – A Digital Single Market by 2015 – European High Level Conference on 27-28th February
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