von Products Inc. has chosen actor Patrick Dempsey to be the new face of the men’s fragrance line which will be launched in the Fall. The cost of the multi-year contract between Dempsey and the Avon company is not yet disclosed, but according to industry sources it will probably amount to around $5-6 million over the next three years.
As a part of the deal Dempsey will also launch his own signature fragrance next year in addition to occupying the position of creative director for a new fragrance project. SASSYBELLA.com reports that Patrick’s wife, Jill Dempsey, has been Avon’s global creative director since 2006.
As part of the deal, Dempsey will also launch his own fragrance set for a 2009 release. He joins the likes of Reese Witherspoon, Jennifer Hudson, Lauren Conrad, and Derek Jeter as Avon spokepeople.
The two feel honored for the opportunity to collaborate together. The Beauty Counter quotes Andrea Jung, the chairman and chief executive officer of Avon, commenting on the company’s latest achievements and Dempsey’s role at Avon.
“The business is growing. The focus on celebrities and alliances has been working and is building momentum. This will be arguably the strongest franchise in the company’s history.”
In his turn, Demspey is quoted as saying.
“I do feel that Avon is changing. It is moving forward. The face is younger, and it is revamping in a positive way. You are seeing that with the sales. It is fun to be part of that transition with Avon.”
Patrick Dempsey Avon New Face
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